It really is important to figure out what you can do to make your presell copy better. There is always room for improvement, but it is in this particular area that your conversion rates become the most affected. This is the truth for affiliate marketers and self promoters alike. You will eventually lead people to the sales copy, and strong preselling can boost your profits.
Before you can expect good results from your presell copy, you need to know exactly what you are going to be writing about. This means you need to have access to the products or service being discussed in the copy. Quite a few Internet Marketers skip this step and their results (or lack thereof) tend to reflect the fact that they skipped this step. If you do not understand a product then your copy is going to have all sorts of gaps in the details it lists. You can’t hope to have high quality copy if this is the case. If you don’t have the means or modes to buy the product or service, ask the creator or seller for a free/review copy. You’ll need to be professional about it, but you’ll be surprised at how many people will agree to it. Obviously you’ll need to show them how great your website is and what kind of credibility you can build for them.
There are two main things to include in any presell copy, plus you know about the need to discuss the important benefits and product features. It won’t hurt at all to go over known points about the product or service that are of concern to the audience. Promoting a product in a popular niche will be more challenging because you don’t want to write about the things they can get anywhere else.
And when you are creating other presell materials, try something different like a new approach and strategy. As you now understand a bit better, the quality of your knowledge about your market will enable you to create very effective content. Watch this Affilotheme Review video to uncover a great WordPress theme that you can use to publish your presell copy on.
So now you have the product or more information about the service, and you’re ready to make an outline. It is important to have an outline, especially when you are writing presell copy. Just pick out the strongest points and then write a few intelligent words about them. Not only that, but talk about them and demonstrate your knowledge. If you want to write about these points, it is important that you be as specific as you possibly can, for many reasons. People like specifics–it helps them feel like they really understand things. That is the kind of information they’re looking for, and they’re also looking to see if you know what you’re doing. It does quite a lot to help create a good impression and prove how credible you are to the people who are reading you.
You don’t want to start hard selling right away, instead you should fill your marketing funnel with the preselling. This is much like the difference between cold and warm leads. You know that warm leads convert better than cold. When writing your own copy make sure that you learn as much about your presell copy as you do about sales copy proper.